Marketing Research PDF Print E-mail

Market research is a unified approach in order to those answers that each business owner should know until they can reach the success .Market research seeks for identification ,gathering and analyses of those information that lead to creation of better opportunity in supply and demands of goods, product or specific service or to clear in advance problems and threats and deliver outgoing techniques from these problem .Research group of Naghshband company passes following steps by market research group in order to answer to the services and goods export applicant companies, according to the identification and selection and presentation of favorite market for your products and your services arrived.

1.      Necessary knowledge about application companies.

2.      Adequate recognition and gathering of necessary information about respected case.

3.      Customer or addressee’s recognition of application company and its products.

4.      Recognition of target market that included customer in itself.

5.      Recognition of rival and their portion in respected market and also calculation of their competitive power against application companies.

6.      Suitable fee (price) in respected market according to the existing prices that presented by rivals.

7.      Accepted quality in respected market in relation to the existing samples in the market.

8.      Related advertisement for better familiarity with goods.

9.      Distinguishing of suitable time in order to distribute goods in respected market.

10.  Recognition of atmosphere and environment factors and examination of respected abilities.

11.  Possibility evaluation studies to enter to each respected market.